What is an Account Manager?
An Account Manager or Key Account Manager is the connecting link between the customer and the organisation for which the Account Manager works. The job title “Account Manager” refers to managing customer management, often referred to as accounts. Account management can be seen as a combination of selling products and services from potential customers and managing relationships with existing customers.
What does an Account Manager do?
The job description of an Account Manager can look like the following: The goal of an Account Manager is to increase sales by positioning/bringing the products on the market and selling it to potential new customers. An Account Manager achieves this by recruiting new clients, managing and advising existing clients in the area of new market developments and opportunities.
The job title Sales Account Manager is also used regularly, which puts even more emphasis on positioning and selling a product or service.
The role of an Account Manager in an organisation requires strategic, communicative, managerial and advisory qualities that are deployed on a daily basis. These qualities must be supplemented with negotiation skills.
Tasks of an Account Manager
The following tasks are often performed by an Account Manager:
- Creating market analyses to determine and improve the position in the market
- Managing and maintaining existing customers and creating strategic plans to help the customer
- Providing support to customers in all possible ways
- Identifying new market developments and translating this into possible opportunities for the customer
- Recruiting new customers through (cold) acquisition
- Keeping track of sales results and set sales targets
- Possibly leading a sales team
Account Manager vacancy
The Recruiting Specialist regularly has challenging vacancies for Account Managers in ambitious organisations. Along with you we look for the right match between your wishes and ambitions and the demands of our clients. With our knowledge and experience in various industries, we form the basis for the growth of your career as an Account Manager. View our current vacancies for Account Manager here!
Meet the Recruiting Specialist
The Recruiting Specialist has years of experience in recruiting the right candidates for the right job. We are happy to talk to you about your wishes and ambitions, allowing us to find the perfect job for you. We would like to form the basis for the rest of your career. Do you want to know more about us? Read more here.